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UC 3.0: The convergence of collaboration, communication and connectivity

< 01 September 2019 >

UC 3.0

Businesses have always made use of communications technology, from the earliest days of street criers before we had landlines and direct mail. Whatever the line of trade, it’s always been important to be able to share those ideas with customers, colleagues and other stakeholders. It’s the ways in which we do that which have evolved beyond any 20th century expectations.

As the pace of technological change advances, organisations positioned at the front of that shifting curve have always gained competitive advantage as a result – from the early adopters of email, to those who were the first to embrace technologies like VOIP. Similar far-sightedness positioned such enterprises to be the first to move to more agile and distributed ways of working, and reap the benefits of a flexible and motivated remote workforce, collaborating in the digital space as comfortably as they once shared a building – even if their original tools for doing so were complex, siloed, expensive and isolated, initially repurposed consumer applications, and ideas ahead of their technological time.

They soon graduated to a new wave of more genuinely unified communications.

UC 2.0 brought us a pre-cambrian explosion of applications exploiting decentralised cloud technologies to create staggering stacks of functionality, often highly niche-oriented tools for specific verticals, with rigid device requirements and set ways of doing things. Investment in new systems required an all-or-nothing approach, a long-term bet on the fit of an ecosystem shift. All too often a tendency to fit the work to the collaboration tool was an inevitability, if only because the tool was difficult and expensive to customise.

UC 3.0 is the next wave, the one which puts the user back at the centre of the experience. Subscription-based as-a-service, offering new levels of accessibility, functionality, adaptability and mobility.

Capabilities which once stood proudly in their standalone softwares are now embedded in pretty much every collaboration platform as native services, from video calling to secure file transfer to AI-driven transcription.  Vendors can create their offerings on microservices architecture, for IT buyers to integrate into a unique functionality stack which exactly meets the needs of their different business users, whatever they’re doing.

Agility is supported by the subscription model, enabling rapid scaling and growth, immediate embrace of innovation, pivots of priorities and activities, and data-driven responsiveness to technological, environmental or economic threats. Free from legacy hardware and outdated applications, businesses riding the UC3 wave are flexible and resilient. Ready to embrace the most innovative technologies available to them, in a way that makes sense and adds value immediately, in terms of the work they do – from machine learning to 5g enabled IoT devices.

Above all, UC 3.0 is about the users.

The technology itself fades to a hygiene factor – so enabling does it become, as to approach invisibility – a single pane of glass through which all modes and mechanisms of connection and collaboration are instantly and frictionlessly accessible from any location, operating system or device.

Is your organisation ready for the UC 3.0 revolution? Can it afford to not be ready?

UC Summit 2020 will bring you all you need to know, so be sure to register today.

 

 

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