Anita Caras

Insights Director - Verizon Media

Anita Caras

Insights Director - Verizon Media

Anita Caras is responsible for leading a team of high performing insight professionals across the Globe. Under her direction, the team are responsible for delivering consumer insights and data assets that generate demand, support non-US revenue commitments and help build Verizon Media brand equity in the digital advertising space.

Passionate about brands and the possibilities that digital media offers, Anita is focused on driving understanding of digital media and the opportunities it creates via data driven dashboards and thought leadership pieces, which are distributed both internally and externally to agencies, advertisers and journalists Worldwide. She is also a strong advocate for inclusion and diversity in the media technology and marketing space; and is the company’s EMEA lead for the Womens Inclusion Network.

Anita’s 25+ years of media research experience have been drawn from roles both media owner and agency side. Before joining Verizon Media, Anita held roles at: AOL, Microsoft, ITV, MTV and ZenithOptimedia both in Australia and in the UK. Prior to this, Anita taught media production and journalistic skills to college children in Long Island, USA.


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