Collaboration Week Silicon Valley – Connecting users and brands in a hands-on industry event

Collaboration Week Silicon Valley – Connecting users and brands in a hands-on industry event

Focussing on new trends and solutions in the UCC space, this IMCCA (Interactive Multimedia & Collaborative Communications Alliance) event taking place in October 28th-30th has recently added new events and participants, creating a programme to inspire users, integrators, consultants, and manufacturers.

Following a very successful event in New York in February, the programme for October includes presentations from industry analysts (including Nemertes Research’s Irwin Lazar and Talking Pointz’s Dave Michels), IMCCA board members (including David Danto, Ann Earon and Karl Hantho) and many industry end-users. Unusually this unique learning and networking opportunity offers free registration, refreshments, and great prizes of the latest gear to tempt attendees.  

The chance to visit the hosting headquarters of Intuit, Poly and AWS will be a draw for global delegates too, who typically interact with such brands 100% remotely. And the addition of a Gala Dinner on the Tuesday evening should top the event off nicely, where participants will celebrate the career of Bob Hagerty, Chairman of the board at Poly, as he receives an Emerging Technology Fellow — Lifetime Achievement Award.

By the industry, for the industry

In case this wasn’t enough to get you packing your bags already, we caught up with David Danto, Director of Emerging Technology at the IMCCA, for an inside take on why you should persuade your boss to send you to San Jose for Collaboration Week. He explained:

“The IMCAA is a non-profit industry agnostic organisation. We want this to be a win for everybody, so thanks to sponsorship there is no charge to attend as an end user” [other than a small charge to secure one of the limited seats at the Gala Dinner].

“Attendees are guaranteed high quality and carefully curated programme content too, no one will give you a sales pitch of any kind, because the executive board has reviewed all the presentations”, Danto continued, “and we don’t limit attendance to just end users, there are integrators, manufacturers, it’s a real industry get-together”. 

The single-track programme is an attractive feature too, instead of forcing difficult choices on delegates when everything on the programme looks great (some events may be also be streamed live). The list includes debates on UC 2020, standards for collaboration, interoperability, the ‘battle lines’ of the future, and as well as looking at challenges for workspace design, security threats. And there’s a theme of what users want, responding to their needs and concerns, running through the whole thing.  

With new speakers and panellists still being added to the programme every day, the line-up gets better and better while retaining a dynamic feel to it. And through making smart use of sponsorship in kind as giveaways and accommodation, there’s a real grass-roots industry sense to the whole event as well, even the brands involved have contributed fair amounts to get in front of this highly specialised audience.

As the clock ticks down towards the first Collaboration Week in Silicon Valley, we have to give the last word to Danto, “it’s literally the best win-win-win you could get”.